Capture the drama of a panoramic sunset ocean view and the reflection of amber city lights on spectacular downtown architectural silhouettes…from the comfort of your living room! 1010 Pacific Apartments offers sleek urban living in the heart of Santa Cruz, just minutes to the boardwalk and Highways 1 and 17. Experience metropolitan chic never before offered in the city.

Responding specifically to your needs, sophisticated designs feature studio, one, two and three bedroom floorplans. Apartments showcase upgraded interior finishes including maple cabinets, designer flooring and countertops, kitchens with Energy Star Maytag appliances and a custom interior paint palette. 1010 Pacific also offers posh penthouse residences featuring premier finishes including custom cherry cabinetry, polished granite countertops and wood flooring. Located on the concierge levels of the property, penthouses also offer expansive panoramic ocean, hillside and city views. Many penthouses open to dramatic oversized outdoor living terraces, perfect for dining alfresco. Offering multiple data wiring for telephone, video and Internet services, all residences combine the latest in technology with savvy 21st Century living space.

1010 Pacific’s one-of-a-kind integrated luxury residential setting offers residences, retail shops and restaurants for a complete metropolitan living experience. All residents enjoy private building access, convenient subterranean parking and our state-of-the-art fitness and strength center. Grab a late-night latte or dance to live music on the avenue. Shop till you drop in neighborhood boutiques or bike to the beach and boardwalk. Your lifestyle has no limit when you come home to 
1010 Pacific Apartments…where the avenue meets your doorstep.

* in select homes

• Expansive panoramic ocean, hillside & downtown views
• Resident Service Center
• 24-hour Fitness & Strength center
• Subterranean parking*
• Full-time professional on-site management
• Interior community courtyard & lush bamboo garden
• Adjacent downtown shopping, dining and entertainment options
• Quick, easy access to Highway 17 and 1
• Minutes from UCSC, Cabrillo College & The Santa Cruz Beach Boardwalk

Rental rates may reflect a limited promotion or discount applicable during the lease term. All rental rates and availabilities are subject to change without prior notice.  Interior footage of apartment homes are approximate and may vary.

Take Highway 17 South which becomes Ocean Street. Turn right on Soquel Avenue and proceed about one half mile. Turn left on Front Street and right on Cathcart Street. 1010 Pacific is on your immediate left at the corner of Cathcart Street and Pacific Avenue.

Get Directions to 1010 Pacific (via Google Maps)